85C的店名取自於泡咖啡最佳的溫度。五年前創辦人吳政學以開設茶坊起家,至今85C已經超過星巴克成為全台最大的咖啡連鎖店;目前全台共有325家分店,並且正擴展到中國、澳洲及美國。為尋找品質良好的咖啡豆,他先找到星巴克2004年最受歡迎咖啡豆在瓜地馬拉的供應商,並說服供應商提供所有的阿拉比卡咖啡豆。他同時聘請五星級飯店的主廚來製作出美味的飲品及甜點,並以比低於新星巴克一半的價格銷售。 

That's no small feat considering that 85
°C(which is named for the ideal temperature at which to brew coffee) has surpassed Starbucks to become the biggest coffee chain in Taiwan. Founded five years ago by tea-shop owner Wu Cheng-hsueh, 85°C now has 325 stores in Taiwan and is expanding into China, Australia and the U.S. Wu first built the business by finding good beans: in 2004, he went to the source of Starbucks' most popular beans and persuaded the Guatemalan supplier to sell him virtually all its arabicas (sorry, megachain). Then he hired five-star hotel chefs to concoct fancy drinks and desserts that sell for about half the price of Starbucks'.
 

鹹咖啡或許聽起來奇怪,但它的賣點並不是大家所習慣的鹹味。喝的人應該先啜飲鹹的奶泡來提升味覺,之後再享受有奶味的香甜咖啡。一位喝過鹹咖啡的建築師如此說著:”透過對比的口感,你能在不同的時間體驗的它的鹹味及咖啡香,它是多重味覺的新體驗”

Salty coffee may sound strange, but it isn't so much an acquired taste as it is sequential tasting. You're supposed to lick the salty foam to arouse your senses, then savor the sweet, creamy coffee. "Through the contrast of textures, you experience the saltiness and coffee at different times," says architect Jeff Lu of his first encounter with the drink. "It's a multi-sensual experience that works."  

翻譯自時代雜誌網路版(TIME .COM)

附註:本文章刊出後成為時代雜誌轉寄率第六名的文章

85度C也是台灣之光呢!!用平價咖啡,打造自己的風格與特色,成功的征服了西方人,讓大家都可以品嘗到,特別又好喝的台灣咖啡

哪裡找咖啡?
【J愛吃。台中美食】在歐舍遇到好咖啡 
【J愛吃。台中美食】來Eslite Tea Room悠閒一夏吧~ 
無名好地方036【偶像劇最愛取景的地方】:台中 桃花小妹拍攝現場在梨子咖啡館 

還有更多美食都在這裡



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